Wildman enters the sweet red wine craze
WILDMAN ENTERS THE SWEET RED WINE CRAZE
Family owned and run Cavicchioli Joins the Italian Estates Portfolio
January 2012—Frederick Wildman and Sons, LTD. is most privileged to announce its newest member to enter its Italian Estates portfolio: Cavicchioli, the leading producer of premium sweet red sparkling wine in Italy. The Cavicchioli 1928 Lambrusco Emilia Dolce IGT will join the ‘sweet red wine’ craze and ride the wave of success that has taken the US by storm in a very short time.
As value brands continue to appear by leaps and bounds in retail stores and restaurants across the nation, so is the sweet, red and ‘frizzante’ category riding the same wave. “A return to what was once one of the few Italian varietals available in the states,” commented Francine Kowalsky, Director of Marketing—National Brands, “is making its way back into the marketplace in a big way! Approachable, thirst-quenching wines that are different and fun,” continued Francine, “are now hip again, and at the very reasonable price of about $8, hard to overlook.”
Cavicchioli was founded in 1928 by Umberto Cavicchioli, grandfather to brothers Sandro, the winemaker, and Claudio, the company’s General Manager. “We have no doubt that the Cavicchioli brand will be embraced by the trade and consumers in no time,” said Richard Cacciato, President of Frederick Wildman and Sons. “A sweet, thirst-quenching, perfectly-priced red wine to go with all types of cuisines (it’s also a nice alternative to beer…), and under $10, is sure to be a hit across all state lines.”
The Cavicchioli 1928 Emilia Lambrusco Dolce IGT will be offered through Wildman’s network of national distributors and will be available in 750ml as well as 1.5L bottling at a suggested retail price $7.99 and $10.99, respectively.
Note to Editors: Bottle Images and labels available upon request.
For more information on Cavicchioli and all Frederick Wildman wines, please contact
Odila Galer-Noel at (212) 355-0700. visit www.frederickwildman.com




